According to the United States Census Bureau, the current U.S. population is 325,719,178. This number is divided into generations. Generations are age cohorts that have similar experiences and environment, such as social, political, and historical experiences, and economic environments. Also, each generation has unique set of characteristics and core values.
As of 2019, the cohorts are:
Silent (1928 -1945)
Generation X (1965-1979)
Generation Z (1995-2019)
Each generation has something to share and learn. Each generation learn and retain information different. Each generation have different needs and wants in STEM / STEM
- Birth Years: 1995 to 2019
- Current Age: 4 to 24 (2019)
- Size: Roughly 25% of the population
- Technology: The average Gen Zer received their first mobile phone at age 10.3 years. Many of them grew up playing with their parents’ mobile phones or tablets. They have grown up in a hyper-connected world and the smartphone is their preferred method of communication. On average, they spend 3 hours a day on their mobile device.
Generation Y (Millennials)
- Birth Years: 1980 to 1994
- Current Age: 25 to 39 (2019)
- Size: 95 Million
- Technology: 95% still watch TV, but Netflix edges out traditional cable as the preferred provider. Cord-cutting in favor of streaming services is the popular choice. This generation is extremely comfortable with mobile devices but 32% will still use a computer for purchases. They typically have multiple social media accounts.
- Birth Years: 1965 to 1979
- Current Age: 40 to 54 (2019)
- Size: 82 Million
- Technology: Gen X still reads newspapers, magazines, listens to the radio, and watches TV (about 165 hours worth of TV a month). However, they are also digitally savvy and spend roughly 7 hours a week on Facebook (the highest of any generational cohort).
- Birth Years: 1944 to 1964
- Current Age: 55 to 75
- Size: 76 Million
- Technology: Baby boomers are the biggest consumers of traditional media like television, radio, magazines, and newspaper. Despite being so traditional 90% of baby boomers have a Facebook account. This generation has begun to adopt more technology in order to stay in touch with family members and reconnect with old friends.
Dimock, M. (2019, January 17). Defining generations: Where Millennials end and Generation Z begins. Retrieved from Pew Research Center: https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/