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According to the United States Census Bureau, the current U.S. population is 325,719,178. This number is divided into generations. Generations are age cohorts that have similar experiences and environment, such as social, political, and historical experiences, and economic environments. Also, each generation has unique set of characteristics and core values.
  • Silent (1928 -1945)
  • SHHH-OOMERS (1942-1964) – micro-generation
  • Baby-Boomers (1946-1964)
  • BoomerEx (1961-1968) – micro-generation
  • Generation X (1965-1980)
  • Xennials (1977-1983) – micro-generation
  • Millennials (1981-1996)
  • Zennials (1993-1999) – micro-generation
  • Generation Z (1997-2010)
  • Generation Alpha (2010-2024)

Each generation has something to share and learn.  Each generation learn and retain information different.  Each generation have different needs and wants in STEM / STEM

Generation Z

  • Birth Years: 1997 to 20110
  • Size: Roughly 25% of the population
  • Technology: The average Gen Zer received their first mobile phone at age 10.3 years. Many of them grew up playing with their parents’ mobile phones or tablets. They have grown up in a hyper-connected world and the smartphone is their preferred method of communication. On average, they spend 3 hours a day on their mobile device.

Generation Y (Millennials)

  • Birth Years: 1981 to 1996
  • Size: 95 Million
  • Technology: 95% still watch TV, but Netflix edges out traditional cable as the preferred provider. Cord-cutting in favor of streaming services is the popular choice. This generation is extremely comfortable with mobile devices but 32% will still use a computer for purchases. They typically have multiple social media accounts.

Generation X

  • Birth Years: 1965 to 1980
  • Size: 82 Million
  • Technology: Gen X still reads newspapers, magazines, listens to the radio, and watches TV (about 165 hours worth of TV a month). However, they are also digitally savvy and spend roughly 7 hours a week on Facebook (the highest of any generational cohort).

Baby Boomers

  • Birth Years: 1946 to 1964
  • Size: 76 Million
  • Technology: Baby boomers are the biggest consumers of traditional media like television, radio, magazines, and newspaper. Despite being so traditional 90% of baby boomers have a Facebook account. This generation has begun to adopt more technology in order to stay in touch with family members and reconnect with old friends.

References

Dimock, M. (2019, January 17). Defining generations: Where Millennials end and Generation Z begins. Retrieved from Pew Research Center: https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/

Pursglove, A. (2023, January 23). The inbetweeners: Born on the cusp of two different demographic groups? Find your micro-generation tribe here Retrieved from DailyMail: https://www.dailymail.co.uk/femail/article-11672303/Born-cusp-two-different-demographic-groups-micro-generation-tribe-here.html

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